MG Windsor EV has swiftly emerged as a phenomenon in India’s EV Car arena . July 2025 marked a watershed moment when the Windsor posted a record 4,308 units sold accounting for nearly 65% of JSW MG’s total sales the highest for any model in a single month this year . It wasn’t just a fleeting spike this was the tenth consecutive month the Windsor held its crown as the brand’s bestseller solidifying its position at the forefront of the electric transition.
Since launching in late 2024 cumulative sales have surged past 36,000 units boosting MG’s passenger EV market share from 28% in Q1 to 32% in Q2 2025 with Windsor contributing heavily to this impressive growth The model’s rising dominance speaks volumes about its resonance with Indian buyers .
Battery-as-a-Service (BaaS): Driving Affordability and Flexibility
One of Windsor’s strategic advantages is MG’s innovative Battery-as-a-Service (BaaS) model. Buyers can opt for a lower ex-showroom cost around ₹9.99 lakh while paying ₹3.9–₹4.5 per km for battery usage India Today. This model started at ₹3.5/km before the launch of the Pro variant and has helped reduce barriers to entry for EV ownership .
Pro Variant: Elevating Range Comfort and Features
May 2025 saw the introduction of the Windsor EV Pro which promises enhancements across performance and comfort. The 52.9 kWh battery delivers a robust 449 km ARAI certified range and within 24 hours of booking, the model secured
8,000 orders an early indicator of strong demand .
Driven by a 136 PS motor radiator (200 Nm) both variants maintain consistent performance. The Pro also boasts elite features like Level 2 ADAS. Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) capabilities and premium amenities such as infinity glass roofs ventilated seats 15.6-inch Grandview touchscreen and the distinctive ‘aero lounge’ rear seats with 135° recline capability .
Market Strategy and Consumer Appeal
As a mid-size Intelligent CUV Windsor combines MPV tactility SUV presence and hatchback maneuverability appealing to consumers across urban and highway usage preferences . With prices ranging from ₹10 lakh (BaaS) to ₹18.31 lakh (Ex-showroom for top model) it caters to a diverse spectrum of buyers.
These variants and flexible ownership options have helped Windsor capture nearly 48% of its sales from smaller cities proving that EVs are no longer an urban-only phenomenon .
JSW Strategic Shifts: Backing the Momentum
Behind the scenes JSW Group is strengthening its stake in MG Motor India as SAIC exits reinforcing local control over production and strategy. They aim to scale operations and reduce reliance on external partnerships while strengthening local EV infrastructure .
MG continues building India’s EV ecosystem with investments in charging infrastructure (eHUB) via partnerships with BPCL, Adani Total, Shell, Jio-BP, and others MG Motor India.
MG Windsor EV: India’s Intelligent CUV That’s Redefining Electric Luxury
From the moment MG revealed the Windsor EV. it wasn’t just another electric vehicle .it was a statement a bold emergence of India’s first Intelligent CUV. MG’s India site highlights this model’s ground breaking features including the Aero-Lounge seats reclining 135° an expansive Infinity View Glass Roof and a massive 15.6-inch GRANDVIEW touchscreen making every drive feel like a business-class flight on wheels MG Motor India
Pricing & Ownership Made Smarter
In a masterstroke of affordability the base MG Windsor EV kicks off at just ₹9.99 lakh BaaS option with a battery rental of ₹3.9/km radically lowering the barrier to EV ownership .
For those preferring full ownership prices extend up to ₹18.39 lakh for the high-end Essence Pro trim delivering an unmatched mix of luxury and flexibility
Performance & Practical Range
The Windsor EV delivers substance behind its style. The standard 38 kWh battery achieves an ARAI-certified range of 332 km powered by a 136 PS motor with 200 Nm torque . Opt for the Pro variant and get a 52.9 kWh battery delivering up to 449 km real-world range a perfect blend of daily usability and long-distance comfort MG Motor India.
Cabin Brilliance & Comfort First
Few EVs from this price range offer the cabin opulence the Windsor does. The Infinity View Glass Roof & Grandview touchscreen establish a panoramic and tech-savvy ambiance . The Aero-Lounge rear seats with 135° recline and ventilated front chairs elevate comfort to near-luxury standards .
Safety & Smart Features in the Limelight
Safety hasn’t been compromised. Every MG Windsor EV comes with 6 airbags, ESP, parking sensors and electronic parking brake. The Pro variant raises the bar even higher with Level 2 ADAS and a suite of intelligent features including Adaptive Cruise Control, Lane Keep Assist, Forward Collision Warning and three-tier alerts audio, visual and haptic . Add features like V2L/V2V charging, 360° camera and wireless Android Auto & Apple CarPlay and you see why it’s more than just a car.
The EV Landscape Witnessing a Shift
Launch archetypes aside the Windsor EV has shifted tide in the Indian EV landscape. In July 2025 it registered 4,308 units sold holding unprecedented dominance over the MG portfolio and marking its tenth consecutive month as the brand’s bestseller The Times of India. Total sales now exceed 36,000 units contributing to a passenger EV market share rise from 28% to 32% a testament to how deeply consumers are embracing this EV .
Why Windsor EV Isn’t Just a Car it’s a Movement
EVs are about propulsion. But the Windsor EV is about evolution. It moonlights as an Intelligent CUV part MPV, part SUV, with the poise of a sedan. It dissolves common EV anxieties around cost, range, comfort and maintenance through innovations like BaaS, advanced charging features and creature comforts that matter to Indian drivers urban or rural.
With JSW-MG localizing operations, investing in charging ecosystems and doubling down on innovation the Windsor EV symbolizes India’s electric future not in segments or slogans but in everyday experiences.
